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In this book I bring together visual work on urban communities that I had been doing long before I had even heard of Visual Sociology, as well as after my encounters with the International Visual Sociology Association. As John Grady might have phrased it — almost 50 years of doing urban sociology visually.
Advertisements are important social and cultural documents. A representative sample often reflects a society’s concerns and values as accurately as well-executed surveys do. But how is this possible? How could images designed by people who don’t know, or haven’t talked to, us — and who are completely self-interested to boot – possibly reflect our innermost thoughts and feelings? Figuring out how exercises in persuasion by self-interested advertisers somehow manage to create reliable indicators of public sentiment has puzzled social scientists for a long time. Fortunately, it looks like the new social media may provide a key to solving that puzzle.
In a society exploding with new media and constant communication, visuals are often able to say more than words.
The field of visual sociology researches and dissects the effect of images. From June 19 to 22, some 300 scholars from around the world will be coming to Concordia for the 35th International Visual Sociology Association (IVSA) Conference.
The IVSA is so happy to hear that this year the winner of the British Sociological Association/Thinking Allowed Ethnography award 2017 is Prof Hilary Pilkington. The work which Hilary won the award for is Loud and Proud: Passion and Politics in the English Defence League, which is featured in the IVSA Showcase.