The International Visual Sociology Association 2015 Annual Conference will took place June 25-27, 2015 at the Cultural Foundation of Tinos, located in the city of Chora of Tinos island,Greece. The theme of the conference was ‘What You See Is What You Get: Old and New Ways of Seeing Society’.

The theme “What You See Is What You Get: Old and New Ways of Seeing Society” stands for the idea of innovation gone obsolete: the computer interface is not just a new way of seeing, but also a signifier of the visual turn at large. The much-advertised feature of visually compelling software is now a commonplace feature gone unnoticed – unseen.

At the crossroads between ways of seeing, tradition and innovation are both revered by visual researchers. Yet, today’s innovation may prove next week’s old news. Umberto Eco’s aphorism about the “theory of next Thursday” is the story of modern (and postmodern) visuality, as it flees between forms. New visual forms prove to be the test bed for methodologies. While subjects like mobile visual cultures, intermediated visualities, computer vision, etc. demand scientific attention, visual researchers strive to respond renovating their methodologies.