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Why We Should Take Advertisements Seriously

Why We Should Take Advertisements Seriously

Advertisements are important social and cultural documents. A representative sample often reflects a society’s concerns and values as accurately as well-executed surveys do. But how is this possible? How could images designed by people who don’t know, or haven’t talked to, us — and who are completely self-interested to boot – possibly reflect our innermost thoughts and feelings? Figuring out how exercises in persuasion by self-interested advertisers somehow manage to create reliable indicators of public sentiment has puzzled social scientists for a long time. Fortunately, it looks like the new social media may provide a key to solving that puzzle.

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Cinematic Sociology

Cinematic Sociology

An interview with Joyce Sebag and Jean-Pierre Durand, University of Evry, France. They are interviewed by Jordanna Matlon, postdoctoral fellow at the Institute for Advanced Study in Toulouse.

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Working across cultures: Autonomy, Moral Agency and Consent in Kyrgyz Culture

Working across cultures: Autonomy, Moral Agency and Consent in Kyrgyz Culture

This exhibit features an extract from an ongoing documentary project aiming to provide an insight into Kyrgyz culture and its influence on everyday life in Kyrgyzstan. The film features an interview with an artist we met during visits to the Issy Kul region of Kyrgyzstan in 2011. Our visit took place a few months after a a short but bloody revolution and subsequent ethnic violence in the South of the country that had a seriously disrupting impact on the Kyrgyz national psyche.

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The Minstrel

The Minstrel

This documentary has been created as part of the Digital Anthropology (MSc) program at UCL and has been nominated one of the three best films in the autumn/winter class in 2012.

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News/updates

IVSA Elections 2023

On behalf of the IVSA, I would like to thank everyone who stood for a position in our recent elections to the IVSA Board. Although not everyone could be successful, we very much appreciate the commitment that members have shown towards the work of the IVSA. We also want to thank all our members who took the time to vote.
We can now reveal the results of the vote.

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IVSA Awards – Call For Nominations

NOMINATIONS DEADLINE MARCH 24, 2023
VISUAL SOCIOLOGY Awards (Rieger)
VISUAL METHODOLOGY Award (Prosser)
ANTI-COLONIAL and ANTI-RACISM Awards (ACAR)

The nomination deadline for the 2023 IVSA Awards Programs is March 24, 2022. This is the last day nominations and supplementary materials will be accepted for all IVSA award programs, including:

RIEGER Awards ($1000): for outstanding work in visual sociology by graduate students
PROSSER Award ($1000): for outstanding work in visual methodologies by beginning scholars
ACAR Awards ($1000): for exceptional work in advancing Anti-Colonial and Anti-Racism goals and principles

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    Every photograph promises more than it delivers and delivers more than it intended.

    Steve Harp

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    Visual culture is now the study of how to understand change in a world too enormous to see but vital to imagine.

    Nicholas Mirzoeff

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    If it’s far away, it’s news, but if it’s close at home, it’s sociology.

    James Reston

  • Before I became a film major, I was very heavily into social science, I had done a lot of sociology, anthropology, and I was playing in what I call social psychology, which is sort of an offshoot of anthropology/sociology – looking at a culture as a living organism, why it does what it does.

    George Lucas

  • If you want to tell the untold stories, if you want to give voice to the voiceless, you’ve got to find a language. Which goes for film as well as prose, for documentary as well as autobiography. Use the wrong language, and you’re dumb and blind.

    Salman Rushdie

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    Sometimes one picture is equal to 30 pages of discourse, just as there are things images are completely incapable of communicating.

    William S. Burroughs

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    The function of sociology, as of every science, is to reveal that which is hidden.

    Pierre Bourdieu

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    The task for sociology is to come to the help of the individual. We have to be in service of freedom. It is something we have lost sight of.

    Zygmunt Bauman

  • You try your hardest to give people their space, but at moments you know you’re capturing their image in ways they may or may not be okay with. It’s that rocking back and forth between respect and betrayal that I feel like is at the heart of the film.

    Kirsten Johnson

  • Photographers learn to interpret photographs in that technical way because they want to understand and use that ‘language’ themselves (just as musicians learn a more technical musical language than the layman needs). Social scientists who want to work with visual materials will have to learn to approach them in this more studious and time-consuming way

    Howard Becker

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    Reality changes; in order to represent it, modes of representation must change.

    Bertolt Brecht

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    One advantage of photography is that it’s visual and can transcend language.

    Lisa Kristine

  • I believe that we face incredible obstacles in our attempts to see the world. Everything in our nature tries to deny the world around us; to refabricate it in our own image; to reinvent it for our own benefit. And so, it becomes something of a challenge, a task, to recover (or at least attempt to recover) the real world despite all the impediments to that end.

    Errol Morris

  • We never really know what’s around the corner when we’re filming – what turn a story will take, what a character will do or say to surprise us, how the events in the world will impact our story.

    Barbara Kopple

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    There are dignified stupidities, and there are heroic stupidities, and there is such a thing as stupid stupidities, and that would be a stupid stupidity not to have a camera on board.

    Werner Herzog

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    For any picture, ask yourself what question or questions it might be answering. Since the picture could answer many, questions, we can decide what question we are interested in.

    Howard Becker

  • Watching a documentary with people hacking their way through some polar wasteland is merely a visual. Actually trying to deal with cold that can literally kill you is quite a different thing.

    Henry Rollins

  • So it is my firm belief, that if you want nowadays, to have a clear and distinct communication of your concepts, you have to use synthetic images, no longer words.

    Vilém Flusser

  • Give us adequate images. We lack adequate images. Our civilization does not have adequate images. And I think a civilization is doomed or is going to die out like dinosaurs if it doesn’t develop an adequate language for adequate images.

    Werner Herzog

#Visualsociology

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